In the dynamic world of sports and entertainment, engaging fans and managing ticketing efficiently can be complex. Our client, a leader in technology solutions for the sports and entertainment industries, faced significant challenges in delivering their unique ticketing and fan engagement offerings to professional and university sports teams. The burden of activating these specialty offerings strained their operational capabilities and restricted their clients’ ability to manage the availability of these offerings, putting the burden on their operational staff to manage the different offerings on behalf of their clients. Tangonet Solutions stepped in with a transformative solution: a robust Partner Portal.
The Client’s Hurdles
Our client developed a series of innovative fan engagement offerings and unique ticketing solutions. These included products such as student ticketing, subscription ticketing, last-minute tickets, season tickets, and seat upgrades. Additionally, they offered a variety of fan experiences like locker room tours, running out of the tunnel with favorite teams, on-field pictures, sideline access, attending post-game press conferences, and merch bundles.
However, our client was heavily involved in activating and managing these offerings, resulting in operational strains. This limited their efficiency and impacted their clients’ ability to independently manage and tailor these offerings to fans, especially during high-stakes events such as game days or concerts.
The Game-Changer: Tangonet Solutions’ Partner Portal
Tangonet Solutions developed the Partner Portal to empower our clients’ customers by providing more autonomy and control over their offerings. The portal enabled clients to plan and execute fan engagement strategies seamlessly. From managing ticket inventories and setting prices to adjusting descriptions and validating purchases, the operations teams gained unprecedented control and flexibility.
Key Features of the Partner Portal:
- Comprehensive Management: Clients could manage a wide range of ticketing products and fan experiences directly from the platform. This included creating new fan experiences, adding inventory, setting pricing, adjusting descriptions, and handling post-purchase instructions.
- Real-time Reporting: The portal included real-time reporting functionalities with visual displays, allowing teams to monitor each program’s performance by event. This feature provided crucial insights and facilitated data-driven decisions.
- Role-based Access Control: Operations teams could assign varying access levels to team members based on their roles, ensuring each member had the appropriate permissions to perform their tasks efficiently.
- Operational Efficiency: The portal alleviated much of the operational burden by reducing the need for constant communication between operations teams before and during events. This was particularly beneficial during the high-pressure environment of game days.
The Journey of Implementation
The development of the Partner Portal was executed by a dedicated team comprising a tech lead/architect, a full-stack developer, and a front-end developer. The process began with building a prototype based on the client’s initial requirements. This prototype helped refine the final requirements, leading to the development of a fully functional Partner Portal under an agile team assignment.
The result was a comprehensive solution that empowered our client’s customers and significantly reduced the operational load on their employees, particularly during the chaos of game days.
Transformative Impact and Results
The introduction of the Partner Portal has had a profound impact on our clients’ operations and their customers’ ability to effectively engage fans. The portal’s ability to streamline operations, provide real-time insights, and empower teams has transformed the way our clients and their customers manage fan engagement and ticketing.
Take the Next Step with Tangonet Solutions
At Tangonet Solutions, we specialize in creating tailored solutions that drive efficiency and empower businesses. If your organization faces similar challenges, we are here to help. Schedule a call with us today to learn how our innovative solutions can transform your operations and enhance your customer engagement.
Read the full case study to discover the detailed journey of our Partner Portal development and its transformative impact.
